Improvements with solutions for the store locator of Keuken Kampioen. Changes in the functional and visual structure are needed to improve the user experience of this webpage. It's important to create an intuitive design where users can navigate easily and unlock relevant information.
This can be done by an improvement of the information architecture, navigation and graphic user interface.
Targets for the redesign:
- Decrease bounce percentage (current: 41%)
- Increase conversion “make appointment”
- Increase conversion “plan route”
- Improve in page usability (stores <> store detail information)